

Beyond the Algorithm: Why Human Linguistic Expertise is Essential for True Understanding and Impact
Verbal reasoning tests our ability to understand, evaluate, and derive logical conclusions from...
With 25+ years in localisation, I help technology companies navigate international markets through strategic multilingual communications and culturally-informed product management. My background spans linguistics, law, and marketing—from SAP localisation specialist to European Court of Justice lawyer-linguist. I understand how cultural nuances impact software adoption and user engagement across diverse markets. I work with SMEs to transform international communication challenges into competitive advantages and help technology leaders avoid costly cultural pitfalls whilst accelerating global success.
Are you ready to navigate the AI revolution that's transforming how we communicate across borders? Every day, artificial intelligence is breaking down language barriers and creating unprecedented opportunities for global business expansion.
Our weekly newsletter "How AI is Reshaping Language" delivers curated insights on the latest developments in AI translation, cross-cultural communication, and market entry strategies. From real-world case studies to expert analysis, we'll help you harness AI's potential to connect with international audiences and stay ahead of the competition.
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