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manusim

manusim

With 25+ years in localisation, I help technology companies navigate international markets through strategic multilingual communications and culturally-informed product management. My background spans linguistics, law, and marketing—from SAP localisation specialist to European Court of Justice lawyer-linguist. I understand how cultural nuances impact software adoption and user engagement across diverse markets. I work with SMEs to transform international communication challenges into competitive advantages and help technology leaders avoid costly cultural pitfalls whilst accelerating global success.

Welcome to Cultural Twins

Explore how artificial intelligence is revolutionising global communication and international business growth.
Our blog tackles the real challenges and opportunities where AI meets translation, technology and cross-cultural marketing. We cut through the hype surrounding AI translation to set realistic expectations about what technology can—and can't—deliver, and why human expertise remains essential for quality localisation that genuinely connects.
Discover practical insights on AI-powered localisation strategies, learn from international expansion case studies, and stay informed about the tools and techniques that help ambitious SMEs be trusted by global audiences.
Whether you're planning your first market entry or optimising existing international operations, you'll find actionable expertise to turn language barriers into competitive advantages.
Browse our latest articles below.