Cultural Twins | risks in translation

Explore how artificial intelligence is revolutionising global communication and international business growth.

Our blog tackles the real challenges and opportunities where AI meets translation, technology and cross-cultural marketing. We cut through the hype surrounding AI translation to set realistic expectations about what technology can—and can't—deliver, and why human expertise remains essential for quality localisation that genuinely connects.

Discover practical insights on AI-powered localisation strategies, learn from international expansion case studies, and stay informed about the tools and techniques that help ambitious SMEs be trusted by global audiences.

Whether you're planning your first market entry or optimising existing international operations, you'll find actionable expertise to turn language barriers into competitive advantages.

Browse our latest articles below.

Beyond the Algorithm: Why Human Linguistic Expertise is Essential for True Understanding and Impact

1 Sep 2025

manusim

Verbal reasoning tests our ability to understand, evaluate, and derive logical conclusions from...

Technology, Multilingual Strategy, Localization, risks in translation

GDPR obligations of Language Solution Vendors

18 Jul 2025

Valentina

The General Data Protection Regulation (GDPR), implemented in 2018, governs how organisations...

GDPR, risks in translation, data, Data Policies

risks in translation

Welcome to Cultural Twins

Beyond the Algorithm: Why Human Linguistic Expertise is Essential for True Understanding and Impact

GDPR obligations of Language Solution Vendors