Language, Translation, Transcreation, Localization: a better understanding for better results

Foreign Language uptake in British Schools

01-Aug-2018 11:12:54 / by manusim posted in Foreign Language Teaching

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Knowing a foreign language certainly has an economic value. But the uptake of foreign languages in British schools is declining.

As Willy Brand correctly put it, “If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen!”.

An axiom, whose validity I experience time and again when I look for things online offered only by a website written in a language I do not understand. I leave empty-handed, reminiscent of a “linguistic trauma” suffered in my teens. During my first attempt to explore the world, I landed in a Greek supermarket, ravenous and thirsty. And what did I buy? Very little. Why? I could not understand the labels and felt terrible. You might say it is part of the experience. But I ended up in a restaurant, spending much more than I should have done, and experimenting first-hand the economic consequences of not speaking a language.  Since then, I became a linguist, translator and interpreter. And although conscious that the number of languages by far exceeds what a human being may ever master, I know for certain that knowing a few of them is very advantageous.

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